In the chapter of Watching the English titled “Humour Rules,” author Kate Fox goes into detail about what she calls “The Importance of Not Being Earnest,” especially in relation to matters of national pride. Considering the results of the recent referendum vote in the UK, I found this subject particularly interesting, as I feel as if the winning party displayed blatant violations of this rule throughout their campaign. At as an American looking into the whole ordeal, it seemed as if the pro-Brexit voting population was largely motivated by an emotionally charged sense of patriotism promoted by politicians like Boris Johnson. I even heard many people describe Brexit as the UK’s chance to break away from a large, controlling, oppressive force and assert its independence, as the United States did to Britain in 1776. Yet according to Kate Fox, the British have a rather closeted sense of patriotism that really only shines through in brief periods of “cultural remission” like royal events. In the words of Fox, “the sentimental patriotism of leaders and the portentous earnestness of writers…and other public figures of all nations are treated with equal derision and disdain by the English, who can spot the slightest hint of self-importance at twenty paces, even on a grainy television picture and in a language we don’t understand.” If this is true, then how did the pro-Brexit group win the vote? How were politicians like Johnson able to convince the masses to make such a drastic decision with overtly patriotic sentiments? Is Britain in the process of cultivating its own sense of patriotism, or did pro-Brexit voters truly believe that leaving the EU would bring them genuine economic benefits (despite the fact that there still is no actual plan to bring about these benefits)?